Here’s your weekly recap—the most viewed news stories on our site for the week ended July 10, 2021.
 
L’Oréal turned heads last week with the claim that that its latest innovation is the “bottle of the future.” The company has developed the first cosmetic bottle made entirely from recycled plastic using Carbios’ enzymatic technology.
 
In other news, The Allure Store, an experiential retail store by Allure Magazine, opened in New York on July 1. The curated selection includes more than 280 makeup, haircare, and skincare products from more than 150 brands. All were handpicked and previously featured in Allure. Beauty shoppers can also shop The Allure Store online.
 
Lastly, Crocs has teamed up with the beauty experts at Benefit Cosmetics for a collaboration that includes makeovers for two iconic Crocs styles. Check out the Benefit X Crocs Classic Clog and the Benefit X Crocs Classic Sandal.
 
Here are our top 10 most viewed stories from the past week:
 
1. Ranking the Top 50 Cosmetic Companies
 
2. Is It the End of Kylie Cosmetics?
 
3. Seed Beauty Sues Coty, Wins Injunction

4. Here’s Why Coty Is Relaunching Kylie Cosmetics
 
5. Coty Shuts Down KKW Beauty—Here’s Why
 
6. L’Oreal To Launch the ‘Bottle of The Future’ In 2025
 
7. Becky G Launches Tresluce Beauty

8. Allure Store Opens In New York
 
9. Coty Relaunches Kylie Cosmetics with New Clean Formulas and Refreshed Packaging
 
10. Crocs and Benefit Cosmetics Collaborate on Limited-Edition Pink Crocs
 
Thanks for reading our Breaking News. We’ll have a new list for you next Monday.
 
Have a great week!